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Versace Spring Summer 2019


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Versace Spring-Summer 2019


Versace Spring-Summer 2019


Versace Spring-Summer 2019


Versace Women's Fall-Winter 2019 Fashion Show



Key runway looks pay tribute to Versace’s storied relationship with fashion photography, featuring portraits of Donatella Versace by Richard Avedon. These images are reprised in the Fall-Winter Collection thanks to the support of the Richard Avedon Foundation. The American photographer lensed more than 30 campaigns for Versace over the course of 20 years, beginning with the Spring-Summer 1980 Collection. For the launch of the fragrance Blonde, Avedon created portraits of Donatella Versace in his studio in New York on February 3rd, 1995.

The Blonde campaign, and in particular, the associated fragrance, lent further inspiration to the collection where new prints and embroideries showcase the house’s most distinctive perfume bottles. The print innovation continues in Versace’s colorful trademark style, mixing bold hues with house codes and references to art history. Monuments come to life in vivid tones on the Vittoria print through a bright representation of a statue from London’s National Gallery. An explosion of color celebrates the essence of Versace. Barocco-style V’s feature on silks, lurex jacquards and on the house’s new handbag line, Virtus. Taking its name from the Roman deity, Virtus symbolizes strength, courage, and character. A bold symbol of the brand’s aesthetic heritage, the central Barocco V characterizes the bag.

The conflicting natures of luxury and grunge are revealed in the styling and details of the collection. Quintessential Versace hardware elements like the Greek Key and newly embellished Safety Pins are at the core of this juxtaposition. Cashmere knits are destroyed while raw-cut edges on colorful tweeds are overlaid with top-stitched silk bondage straps. Stockings are paired with slip dresses, faux furs are worn with the gold chains, and leather boots are dramatized with hardware buckles.


“Bold women feel free to stay away from what is expected. With this collection, I wanted to show that side of a woman that isn’t afraid to step outside of her comfort zone because she knows that imperfection is the new perfection.” Donatella Versace

Discover more about the #VersaceFW19 Collection: http://e-versace.com/versacefw19

#MFW

Versace - 2 Chain Reaction



A sneaker that embodies the Versace DNA through the perspective of the Atlanta hip hop star.

The collaboration will be presented in his hometown during the weekend of February 1st – in a celebration of the artist’s heritage.
The most elevated Chain Reaction silhouette to date, the new ‘2 Chain Reaction’ juxtaposes Versace’s heritage with 2Chainz’ ethos.

The sneakers boast some of the familiar elements of the Chain Reaction – the unmissable chain-link sole, Greca details and braille lettering – while introducing new features such as an embossed croc neoprene collar with dual zip closure. The zippers are connected by a nylon strap for easy one handed open and close function.

The collaboration launched in the Versace pop-up boutique in Atlanta’s Wish Gallery from February 1st to February 3rd and on Versace.com.

The sneaker will be dropping in the Versace Phipps Plaza boutique February 4th and become globally available on February 8th.

The limited-edition sneakers come in a branded box and bag featuring the ‘2 Chain Reaction’ logo and are accompanied by a ready-to-wear capsule collection.

The capsule of men’s athleisure wear is also designed in collaboration with 2Chainz and will be available exclusively in the USA.

Music: "Hot Wings" performed by 2 Chainz

Versace Spring Summer 2019 Campaign


Versace Spring-Summer 2019


Versace Spring Summer 2019


Versace Fall Winter 2019 Men's Fashion Show



“In the ‘90s there was such a specific idea of a man but, since then, fashion has evolved dramatically and today one cannot define men in just that same, clear way. Everything has changed, and today’s society allows everyone a greater freedom to express themselves with their clothes as well as with their actions. What I wanted to show in this collection are the different facets of a man, who, like everyone, dresses according to the occasion and has gained the courage that he didn’t have before. If I had to find a word that defines today’s men, it would be daring.”
Donatella Versace

This collection aims to create a conversation about what menswear is today by empowering people to explore and express the various aspects of their character through style choices.
Every man is free to tell his own personal story in a society where individuality matters as much as being recognized as part of a group.

Only a confident man is able to see beyond the status quo and challenge it. This newly found attitude gives him the freedom and security to ignore conventional norms around beauty, and even more so, around masculinity.

Sharp tailored suits with safety-pin details walk next to see-through plastic pants or bondage-printed silk shirts. Embroidered lace details are placed on knitwear and worn with the most classic Prince-of-Wales pants and the Chain Reaction sneakers.

Embroidered boxer-style shorts are worn with button-up dress shirts.
A Limited Edition collaboration with Ford is inspired by the excitement of buying your first car. Excitement and aspiration of owning something as an extension of your personality, something very connected to the idea of being a man.

The layered looks and a seemingly random clash of elements, colors, jewelry, accessories, prints and shapes give men the possibility and the courage to test the extent of masculinity and to tell their own story.

#VersaceEverywhere #VersaceFW19 #MFW

Versace Spring Summer 2019 Campaign


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