What would happen if the president of the United States wanted to launch a nuclear weapon? Here are the steps the commander-in-chief would need to take.

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Airswap, a peer-to-peer cryptocurrency exchange, has been building a global community around the idea of eliminating the middlemen in banking. Bloomberg was given exclusive access to Airswap's initial coin offering, or ICO, at its Brooklyn offices.

Video by Matt Goldman
Co-produced by Raymond Schillinger

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Jack Ma wasn't born rich but now he is the richest man in Asia. This Bloomberg profile tells the story of how Ma started as a poor kid in China's countryside, learned English, got rejected from a job at KFC but then went on to found Alibaba, the massive e-commerce site.

Video by Vicky Feng, Lulu Chen

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In this episode of Bloomberg Pursuits' MADE series we visit a shop in York, Maine. Grain Surfboards are built through an additive process that has much in common with traditional wooden ship-building. Planks of wood are cut and glued onto an internal wood frame before being sanded down to their final shape.

Video by Brian Schildhorn, David Nicholson

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In a small workshop in Florence, Saskia Wittmer crafts leather shoes that are as unique as each customer.

MADE is a series of simple, lovely short films that demonstrate how everyday luxury objects are created.

Video by Leila Hussain.


The future of Puerto Rico depends on more than simply mending what Maria destroyed. Bloomberg followed an ad hoc crew of volunteers into the hardest hit areas to help those still in need of urgent medical care.

Video by Matt Goldman, Kalim Armstrong, Thomas Dexter

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Start-up Thor wants to beat Tesla to the market with electric semi-trucks. Thor's custom models are due in 2019 and meant for short hauls.

Video by David Nicholson, Curtis Grout

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In a small workshop on the south coast of England, Sven Cycles makes dream bicycles that last a lifetime.

MADE is a series of simple, lovely short films that demonstrate how everyday luxury objects are created.

Video by Leila Hussain

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MariCar offers video gamers and Nintendo fans alike the opportunity of a lifetime: taking a spin on the streets of Tokyo in costumes and go-karts inspired by Nintendo's legendary Mario Kart franchise. NOTE: This is a 360 video. To change your view, click and drag (or swipe on mobile).

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In this episode of the Bloomberg Pursuits' video series MADE we look inside Lite Brite Neon, the go-to workshop for international artists and your favorite restaurant du jour.

Video by Brian Schildhorn, Ambrose Eng, Erik Braun

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Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry.

Video by Jed Rosenberg
Cinematography by Arthur Woo
Production Assistant: Chris Giuseppini

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Bloomberg Pursuits' James Tarmy went inside the secure underground vault at Christie's, to check out some very expensive paintings before they are showcased and auctioned. At the November 15th auction, a late period Da Vinci painting sold for over $450 million, setting a new record for an art sale.

Video by Brian Schildhorn

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British farmers are being hit by a shortage of migrant workers and are warning a dysfunctional Brexit will have a devastating impact on their industry. They are calling on the government to provide direction and answers on the future of British farming after the U.K. leaves the European Union. Bloomberg’s Angus Bennett travelled to Kent, in Southern England, to meet the farmers and migrant workers on the front lines of Brexit.

Video by Angus Bennett and Gloria Kurnik
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The bacteria that lives in the intestinal tract can affect digestion, weight gain, mood and how the body absorbs medicine. UBiome, a Silicon Valley startup, has built a company around sequencing gut bacteria -- which the founders think one day will become as common and as medically necessary as a blood test. But it's a long road to that future, especially with a test that asks people to swab their toilet paper.

Video by David Nicholson, Curtis Grout

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Bitcoin’s meteoric rise is attracting a ton of attention. Is it ready for the mainstream?

Coming soon to Bloomberg: a digital hub for cryptocurrency and blockchain news, analysis and insight. Follow @business on Twitter and stay tuned for more.

Producer: Raymond Schillinger
Writers: Lily Katz and Camila Russo
Design: Sylvia Yang
Animation: Andrew Embury, Ricardo Mendes, Ronaldo Serrano, Daniel Elder, Kyle Martinez
Sound Design: Sebastian Oliwa

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